For the last ten years I’ve been focused on helping leaders launch employer brands, improve culture and develop amazing people comms.

Hi, I’m Max

I’ve had the opportunity to get under the skin of different types of businesses throughout my career. Whether it’s the charity sector, the NHS, luxury retail or tech; they all face the same problems and challenges when it comes to culture, brand and people comms. It’s given me a great understanding of what different businesses need but also that the route to success to starts with human connections. 

I’ve led teams and won awards in three specialisms. Employer brand, employee experience and people comms. These specialisms combine to form the basis of a great culture and I am equally passionate about all of three of them. 

I want to partner with great leaders and bring energy and fun to their workplace. This is amazing and impactful work with opportunities to innovate try new things

How I’ll work with you

  • Top Down Approach

    I empower leaders to be the face of positive change through coaching, support and an approach that fits their style and personality.

  • Data as a force for good

    Finding out what is really happening at your business, giving you access to insight from your teams, space to ideate and clear actions for next steps.

  • Empathy & Understanding

    Change is hard and it takes time. I will always be kind, humanistic and non-judgemental. We work together to get the best outcome for you and your people.

“It’s easy to distill culture or brand down to fun giveaways, ERG’s or a snappy strap line but in order to really drive a culture that people want to be part of, you need a deep understanding of what employees want AND have leaders who are committed to making changes in the way that they work, communicate and self reflect.”

  • Best Employer Brand - Shortlist - Harrods

  • Best Employer Brand - Harrods

  • Employee Engagement Innovation - Finalist - Harrods

  • Best Employer Brand - Shortlist - Harrods

  • Best Use of Video - Surrey Police

  • Best Frontline Recruitment Campaign - South London & Maudsley NHS Foundation Trust

  • Strategic Approach to Recruitment - South London & Maudsley NHS Foundation Trust

Awards & Recognition

Listen up

I spoke with Matt Manners from Inspiring Work Places about my Employer Brand and Culture project at Harrods. We won the Employer Brand category at the 2019 UK Employee Engagement Awards with the first-ever perfect score from our judges. In this podcast, we discussed:

  • All about the rollout of our EVP Uniquely You – Together Harrods

  • How building an Employer Brand is all about human connections

  • How to involve your people in building the brand – Focus on their stories & living those values

  • The importance of psychological safety within a business